A Two-Minute Wildfire Season Check-In for Your Book
A proactive note before smoke is in the air lands far better than a scramble during an active event. Here is what to include.
Reach out before the event, not during it
Alberta brokers know wildfire season arrives every year, yet most client outreach happens mid-crisis when phone lines are jammed. A short, calm message sent early positions you as the broker who thinks ahead.
Keep it to three things: a reminder to review their coverage now, a nudge to document belongings, and a clear line for how to reach you if an event unfolds.
Reassure without making coverage promises
Resist the urge to state what "will be covered." Coverage for evacuation costs, additional living expenses, and property damage depends on the specific wording, so point clients to a review rather than a guarantee.
Confirm any specifics against the insurer wording before putting them in writing. When in doubt, invite the client to a quick call instead of committing to detail in an email.
The takeaway: Send a calm, early check-in that prompts a coverage review and shares how to reach you — without promising specific claim outcomes.